Pampering Your Company

Some people will take a long time to learn this, some misunderstood it.
Some know it, some refuse to acknowledge. Not acknowledging it doesn’t mean it doesn’t exist………

Read on to understand the misunderstood..................'

My business doesn’t need image, it’s too small is the most common rationale which really baffle us. We always thought precisely the market is not familiar with your company that is why you need to enhance your company’s image to give your prospective client the confidence.

Things you think you do not need

• A proper company logo (that reflects your business)

• A proper business email and domain (Ahbeng@Yahoo.com.sg)

• A good quality and well designed business card ( This reflect your company's image, especially those who do not know you personally but has your business card)

• A proper business address ( You probably think an air-condition servicing firm will looks good with a CBD address or a home address will suit your business needs for those operating from home)

• A proper business website (We have seen too many company with template website, don't do something for the sake of doing. If you don't think other company's template website look good, that's what others think of your template website too.)

• A proper work place ( If you are going to work in there at least 8 hrs a day, make sure the work place brings you positive energy and stick with those with proper office management, it saves you a lot of trouble when things starts to go wrong)

• Working with Professionals (My friend can do this for me, my friend can do that for me, when things goes wrong, it's all my friend's fault. Costing cost down is not wrong but you have to know how to do it the right way and you have to remember it is your business and not your friend's)

Things you think you need

• A luxurious car ( Anything that don't add value to your business, you should be better off with any mid-range Toyota unless you have loads of spare cash, otherwise it is just for your personal vanity)

• Another branded handbag (You probably just need one if you are concern with your personal image, you could do much more branding your company with the price of another handbag)

• A $500 pen ( A $100 pen should do the same trick as your $500 pen, I would rather spent the extra cash on a nice, catchy mobile number or office number, at least it is easier to remember and makes your name card looks smarter)

• A bigger house (A bigger house comes with higher loans repayment, these higher repayments can have better use if you don't need to have a bigger house)

I would liken a company to cow. Everyone knows a cow produces milk and milk can be sold for money. As much as you may like to believe they magically produce a lot of milk under the worst environment, unfortunately, like all living things, they need proper care, proper housing, proper food and clean water.

Getting the right nutrients and proper care, they generally produce more milk and these directly translate into more profits for the owner. You couldn't be expecting to keep milking the cows without giving them food and shelter. To encourage better yield, you may have to invest a better shelter so that they don't fall sick, not forgetting proper care and better diet.

A company works the same way. When are ask to spend some money on your company like re-designing your logo, reprinting your name cards to better quality cards, a new website, upgrading to a better workplace, it terrifying to know that most people think otherwise! It's obscene to know that when it comes to pampering yourself, you are more than willing. You have forgotten that it is your company that brings you to have that extra cash to pamper yourself, sustaining your monthly household expenses. For some it may even allow you to buy those Rolex watches, those Gucci bags and of course that Mercedes.

When a prospective client don't know you, it is likely they evaluate you through your name card, your business website and the experience they encounter when they visit you. It is unlikely they evaluate you through the car you drive, the watch you wear or the handbag you carry. If you have all the right ingredients, you should be under their top priority consideration even you are charging at a slight premium.

We all know the saying don't be penny wise and pound foolish. Do everything right the first time and you don't have to spend extra money rectifying it. All our clients understand this, do you?